Privacy Policy

Thank you for visiting the website and related services operated by Han Yun Entertainment Co., Ltd. (hereinafter referred to as "the Company" or "we"). Safeguarding your personal data and privacy is one of the most important responsibilities in our operations. To help you clearly understand how we collect, use, store, and protect your personal data when you browse our website, register as a member, place orders, make payments, track shipments, or contact customer service, we hereby establish and publicly disclose this Privacy Policy as follows.

1. Scope of Application
This Policy applies to personal data you provide or that is automatically collected by our system in the following scenarios, including but not limited to: browsing the Company's official website, registering for or using online services, purchasing products, completing payments, checking order status, and participating in other activities or services organized by the Company.

Please note that if you access third-party websites through links on our website, the privacy policies of such websites are unrelated to this Policy. We recommend that you refer to their respective guidelines separately.

2. Types of Personal Data We Collect
Depending on the specific features and services you use, we may collect the following data:

(1) Information You Actively Provide During registration, ordering, payment, or delivery processes, you may need to provide: name, email address, contact phone number, delivery address, shipping information, and payment-related data (such as payment method, transaction records, billing details, etc.).

(2) Information Automatically Collected by the System When you browse or interact with this website, the system may automatically record: IP address, browser type and version, device type, operating system, visit time and pages viewed, cookie information, behavioral records, order and payment history, and any records of abnormal or improper use.

(3) Information from Customer Service Interactions When you contact us through customer service channels—for example, to inquire about orders, apply for returns/exchanges/refunds, or report usage issues—we will collect the contact information and correspondence you provide during communication to properly handle your requests.

3. Purposes of Using Personal Data
We only use the personal data you provide or that is collected by the system within the following necessary scope:

(1) Transaction and Contract Fulfillment Including order processing, payment operations, product shipment and delivery, issuance of invoices or receipts, return and refund procedures, and provision of subsequent after-sales service.

(2) Member and Customer Relationship Management Used to verify member identity, maintain account information, retain order records, send transaction-related messages (such as shipping notifications, logistics progress, customer service replies, important announcements, etc.), and help prevent unauthorized use to ensure transaction security.

(3) Website Operation and Service Optimization Including analyzing website traffic, understanding user behavior patterns, improving interface and user experience, performing system maintenance, preventing abuse, and strengthening overall cybersecurity.

4. Marketing Promotion and Information Notification (Subject to Your Consent) For example, sending newsletters, promotional campaigns, new product information, announcements, or member-exclusive content. You may unsubscribe or opt out at any time, and we will immediately cease relevant communications.

5. Legal Compliance and Dispute Resolution Where required by law or regulatory authorities, or for handling customer complaints, transaction disputes, cybersecurity incidents, or fraud prevention, we will retain and provide necessary data in accordance with legal requirements.

4. Data Retention Period and Deletion Mechanism
In principle, once the purpose of collection has been fulfilled, we will proactively delete or anonymize your personal data; however, this does not apply where retention for a specified period is required by law, accounting standards, or transaction security regulations.

If you request correction or deletion of your data, we will process it in accordance with regulations. If the relevant data has been provided to third-party partners (such as logistics providers or payment platforms) as required by business operations, we will also notify such parties to cooperate accordingly. When you terminate your membership or cease using our services, we will delete or anonymize your data within a reasonable period, except where necessary to fulfill legal obligations or handle disputes.

5. Data Security and Third-Party Cooperation
The Company adopts technical and management measures that meet industry standards to prevent your personal data from unauthorized access, alteration, leakage, or damage. Protective measures include but are not limited to: data transmission encryption (TLS/SSL), firewall implementation, access permission control, and regular cybersecurity reviews.

To complete business operations such as product delivery, payment settlement, and warehousing/shipping, we may entrust some necessary data to trusted third-party partners (such as logistics companies, payment service providers, warehousing and shipping vendors, etc.). We only provide data within the minimum scope necessary to perform such operations and require these parties to strictly observe confidentiality obligations and not use the data for any other purpose.

6. Use of Cookies
To provide you with a smoother browsing experience, this website may read from or write cookie information to your device, for purposes including: analyzing website usage, maintaining login status and shopping cart functionality, enhancing website security, and optimizing user experience and marketing effectiveness analysis.

You may refuse or clear cookies through your browser settings; however, please note that disabling cookies may cause certain functions of this website (such as login, adding items to cart, checkout process, etc.) to malfunction.

7. Your Rights Regarding Personal Data
In accordance with the relevant laws and regulations of your region, you have the following rights regarding the personal data held by the Company:

Inquire whether the Company holds your personal data and the contents thereof;
Request a copy of such personal data;
Request correction of data that is incorrect, incomplete, outdated, or improperly used;
Request deletion of your personal data, provided this does not violate legal obligations or business necessity;
Withdraw consent at any time if data processing is based on your consent (without affecting the lawfulness of processing based on consent before withdrawal);
Restrict or object to specific data processing activities (such as marketing purposes) within the scope permitted by law.
To exercise any of the above rights, or if you have any questions about personal data processing, please contact us using the methods listed at the end of this Policy. We will respond and assist as promptly as possible.

8. Use by Minors
The services of this website are intended for users who have reached the legal age of majority in their region. If you have not yet reached the legal age, you must obtain the consent of your legal guardian (such as a parent or guardian) before providing any personal data or using the services of this website.

9. Amendments to the Privacy Policy
To accommodate business development, regulatory updates, or system adjustments, the Company reserves the right to amend this Policy at any time. In the event of material changes, we will notify you through website announcements, email notifications, or member area messages. The amended Policy shall take effect on the date of announcement. We recommend that you revisit this page periodically to stay informed of the latest content.

10. Contact Us
If you have any questions, suggestions, or requests regarding this Privacy Policy or the Company's handling of personal data (including inquiries, corrections, deletions, withdrawal of consent, etc.), please feel free to contact us through the following methods:

📧 Customer Service Email: service@hanyunent.com 🏢 Company Name: Han Yun Entertainment Co., Ltd.

We will respond as soon as possible after receiving your message. Thank you for your trust and support.